Q2 2024 UK iOS Drawing & Coloring Apps Performance Overview

In Q2 of 2024, the UK iOS market for drawing and coloring apps saw varied user engagement and download trends. Here's an overview of how the top 5 apps in this category performed during the quarter.

Zen Color - Color By Number experienced a fluctuating revenue trend, peaking at $537 in late April before settling at $255 by the end of June. Downloads started strong at 11K in the first week of April, but saw a decline, reaching a low of 5K in early June before rebounding to 8.7K. Weekly active users showed resilience, maintaining above 40K throughout the quarter, and ending with a high of 50K.

Wildlife Inc's Color by Number：Coloring Games showed a steady revenue performance, ranging from $6.9K to $8.9K, indicating consistent monetization. Downloads saw a decline from 9.7K to 5.1K over the quarter. The app's weekly active users also followed a downward trend, starting at 69K and reducing to 53K by the end of June.

Coloring Games for Kids 2-6! by IDZ Digital Private Limited had its revenue peak in late April at $7.7K, followed by a dip to around $3.8K towards the end of the quarter. Downloads showed a decrease from 7.3K to 4.3K, while weekly active users remained stable, hovering around the mid-30K range.

Happy Color by Numbers Game from X-Flow had a revenue trend that ranged from $344 to $734. Downloads decreased from 6.9K to 4.9K, while weekly active users saw a significant drop from 166K to 140K by the end of the quarter.

Lastly, Phone Case DIY by Crazy Labs, with a revenue of $0, focused on its download and active user metrics. Downloads saw a sharp decline from 7.2K to 2.8K, and weekly active users started at 23.6K, dipping to 13.8K by the quarter's close.

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